Built From Real Trade Business Experience

Tradedge was created to help trade business owners avoid the mistakes, stress and uncertainty that so many face, because I’ve been there myself.

I spent over 20 years running a successful trade-based business, navigating everything from pricing pressure and cashflow challenges to staffing, systems, growth and eventually stepping back from day-to-day operations.

Tradedge exists because I know how hard this journey can be, and how much easier it becomes with the right guidance.

Why I Do This Work

Most trade business owners:

• Are excellent at their trade

• Work incredibly hard

• Carry enormous responsibility

But very few are given the tools to:
✔ Understand their numbers
✔ Price with confidence
✔ Build systems
✔ Reduce stress
✔ Create long-term sustainability

I believe tradies deserve better than “winging it”.

My Background

✔ Over 20 years running a trade business
✔ First-hand experience with growth and downsizing
✔ Qualified bookkeeper
✔ Deep understanding of trade business operations
✔ Practical, real-world knowledge — not theory

I don’t coach from textbooks.
I coach from lived experience.

My Approach

My approach is:
✔ Honest
✔ Practical
✔ Straightforward
✔ Tailored to your business
✔ Focused on outcomes

There’s no jargon, no hype, and no judgement — just clear advice based on what works.

A Different Kind of Business Coach

Tradedge isn’t about telling you to “work harder” or “think bigger”.

It’s about:

• Making smarter decisions

• Understanding your numbers

• Building systems that reduce pressure

• Creating a business that supports your life

Because success isn’t just about profit — it’s about sustainability.

Let’s Talk

If you’re a trade business owner looking for clarity, control and confidence — I’d love to talk..